CDA, ADA thoughts...next up DTA and Greater NY

Well here we are...the CDA and ADA are over and we have a slight breather before things get rolling in DC and in NYC to wrap up the year with meetings.

I heard the same things voiced at the CDA and ADA that I hear at every meeting.  Some people can't figure out why they continue to come to these meetings , but yet they still show up.  Others say that they are slow because of where they are located in the hall.  Still others blame the time of year of geographic location for the "lack of traffic".

And then there are the few, the proud the companies that seem to buck the downward trend at meetings.  The one common denominator these success stories seem to have is that they give the dentist a reason to come by.  Whether it is a giveaway, KOL @ the booth, a celebration of some sort, you need to give dentists a reason to stop by.

What's your reason?