Dental Media
Group to discuss trends in dental media--specifically the impact of the internet
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John Schwartz's Discussions
The dental industry is addicted to print like America is addicted to oil
Started this discussion. Last reply by Dental Sales Rep Apr 8, 2008. 6 Replies 0 Likes
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Dental Media
Group to discuss trends in dental media--specifically the impact of the internet
steve steinbrunner joined John Schwartz's group
Dental Media
Group to discuss trends in dental media--specifically the impact of the internet
Marc Fowler joined John Schwartz's group
Dental Media
Group to discuss trends in dental media--specifically the impact of the internet
Melvin joined John Schwartz's group
Dental Media
Group to discuss trends in dental media--specifically the impact of the internet
Steve Klinghoffer joined John Schwartz's group
Dental Media
Group to discuss trends in dental media--specifically the impact of the internet
Aron Fleischmann joined John Schwartz's group
Dental Media
Group to discuss trends in dental media--specifically the impact of the internet
Julie Sage joined John Schwartz's group
Nancy Markley commented on John Schwartz's group 'Dental Media'
wondering best practices to promote a new innovative product in dental market????
Profile Information
- Company:
- Dentalcompare
- Position:
- General Manager
- Hometown:
- Los Angeles
- About Me:
- I am the General Manager of Dentalcompare.Com--the industry's largest global lead-generation platform for dental products. Prior to this, I was Associate Publisher of Dental Practice Report and territory rep for DPR.
- Contact phone #:
- 323-666-7455
- Website (if you have one):
- http://www.dentalcompare.com
John Schwartz's Videos
John Schwartz's Blog
Kaizen and a New Marketing
Posted on February 11, 2009 at 8:22pm 1 Comment 0 Likes
It struck me recently as I was developing a letter to potential Japanese clients that the management practice of Kaizen or "continuous improvement" is an elegant descriptor for what we strive for in web marketing, or perhaps what good marketing is. Take John Wanamaker's famous quote: "Half the money I spend of advertising is wasted; the trouble is, I don't know which half". The goal for the smart marketer is to determine "which half" is wasted and find a way to drive ROI with it along with… Continue
Measuring Up
Posted on March 27, 2008 at 1:30am 0 Comments 0 Likes
It has been a while since I have blogged. What's on my mind right now is measurement and the power of analytics. The internet has made us all more aware that everything we do can be tracked, and it is changing our expectations of the media we consume and purchase. The big secret of the internet bubble burst was not that it proved the web to be a bad advertising investment--quite the opposite--while traditional media suffered huge losses, layoffs and re-structurings, big and small brands… Continue
Comment Wall (6 comments)
- At 6:04pm on March 23, 2008,
Dental Sales Rep said… - Hello John,
Thank you for joining us. Please feel free to start a discussion or vote in our poll. We are just getting started so please invite anyone in the industry that would enjoy a community like this one.
Best,
The Dental Sales Pro Team
- At 1:28pm on March 24, 2008,
Lisa Johnson said… - Hey John: Is this site like dental myspace or facebook? what's the inside scoop?
- At 7:57pm on April 10, 2008,
Michael McCarthy said… - No, you are the fierce one my man - great call today. Dental Compare is the wave of the future - glad to have you as a friend and marketing partner my man!
- At 6:59am on May 21, 2008,
Lyle said… - Hi John,
As for DPR World, well, I did not attend so all my information is second hand. Also, I am a little biased since they are a competitor but everything I have heard suggests it was dissapointing for the exhibitors. I'm trying hard to be kind.
Are you going to OSAP? If so let me know and I'll buy you an adult beverage of your choice.
- At 5:24pm on April 24, 2009,
Dental Sales Rep said…
- tried to give you a buzz , but the # you have up is out of service. Give us a call at 215 989 4700. Does Amy Raymond still handle the marketing?
- At 5:14pm on May 15, 2009,
Dental Sales Rep said…
- Thank you uploading your recent videos. You are a featured member.
Notes
About us
Created by Dental Sales Rep May 14, 2008 at 7:30pm. Last updated by Dental Sales Rep Dec 9, 2010.
New Poll - please VOTE!
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