Can Sales and Marketing co-exist in Professional Dental?

Replies to This Discussion

Permalink Reply by Randy L. Arner on April 15, 2008 at 10:07am

As a Marketing professional I would be interested in hearing from other manufacturers in both sales and marketing as to how they make the communication between sales and marketing work (or don't they?). Do you have a single VP of Sales and Marketing so that strategies are consistent and unified? Does the relationship work better if the companies core is marketing driven vs. sales driven? Does your marketing department bring sales professionals into the product development process?

One of the things we have started to do to improve communication is hold quarterly WebX meetings. The problem is that it isn't anonymous and often people aren't willing to express their true feelings for fear of repercussions. This quarter we are trying out a blind survey that will allow the reps to answer questions without identifying who they are, they will do this before the WebX so that we can review and discuss the concerns, questions, comments without anyone feeling exposed. Have any of you tried this type of approach? Success????

Permalink Reply by Dental Sales Rep on June 12, 2009 at 4:33pm

After the week that I have had I would have to say NO! Sorry, just venting.

Permalink Reply by Mironda J. White on August 12, 2009 at 3:13pm

We have not tried this approach, however we do work closely with our marketing department. We do everything to try to keep the lines of communication open and we do have brain storming sessions with the marketing department and all other departments.

Permalink Reply by Jonathan Mongcal on November 24, 2010 at 9:53pm

Sales and Marketing are two different discipline. Yet, both co-exist, but it comes into a process to apply them in the field. The former is simple in form and an old school while the latter is broader in scope and very dynamic in approach; it uses some other field of knowledge to integrate into it.