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Many of the product managers and marketing directors that I work with were gleaned from the company's sales force.

Many of the clients I have seem to have a schism between sales and marketing.

This is a group designed to hear: vents, suggestions, feelings, emotions about the current state of dental marketing, especially when it involves sales materials, tradeshows, collateral and print advertising

Tags: advertising, marketing, sales, selling, show, trade, tradeshow

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As a Marketing professional I would be interested in hearing from other manufacturers in both sales and marketing as to how they make the communication between sales and marketing work (or don't they?). Do you have a single VP of Sales and Marketing so that strategies are consistent and unified? Does the relationship work better if the companies core is marketing driven vs. sales driven? Does your marketing department bring sales professionals into the product development process?

One of the things we have started to do to improve communication is hold quarterly WebX meetings. The problem is that it isn't anonymous and often people aren't willing to express their true feelings for fear of repercussions. This quarter we are trying out a blind survey that will allow the reps to answer questions without identifying who they are, they will do this before the WebX so that we can review and discuss the concerns, questions, comments without anyone feeling exposed. Have any of you tried this type of approach? Success????
After the week that I have had I would have to say NO! Sorry, just venting.
We have not tried this approach, however we do work closely with our marketing department. We do everything to try to keep the lines of communication open and we do have brain storming sessions with the marketing department and all other departments.
Sales and Marketing are two different discipline. Yet, both co-exist, but it comes into a process to apply them in the field. The former is simple in form and an old school while the latter is broader in scope and very dynamic in approach; it uses some other field of knowledge to integrate into it.

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Created by Dental Sales Rep May 14, 2008 at 7:30pm. Last updated by Dental Sales Rep Dec 9, 2010.

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