Is every patient in your practice on the road to a complete healthy mouth?

Most dentist have thousands of dollars in unscheduled treatment and continue to pour marketing dollars into marketing new patients to add on to the list. Do you think it would be a better investment to invest the money in the staff incentives in order to increase the bottom line? How do you feel about giving your hygn. an incentive for every patient she schedules for treatment with you? Are you creating the mindset of a complete healthy mouth for every patient in your practice? How much money do you have sitting in unscheduled treatment?