Patterson Dental Leadership Summit at Minneapolis downtown Hilton
May 31, 2012 all day
Patterson managers meeting in downtown MinneapolisSee More
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What do YOUR teeth look like?
Go to a trade show and look at the people selling dentistry. Some of the dentists have teeth that don't sell their own final product - what does this say about their work? I wouldn't go to a dentist with bad teeth, but how about a dental sales rep? Should a dentist buy dental gear from a rep with bad teeth?
A large number of dental sales reps have crooked, chipped or misaligned teeth. What does this say about our business? What is your first dental impression that you portray to your customer? Is it important for a dental rep to have good dental work or is it an opportunity to build sales by showing how not to do it?
Personally, I feel that as a dental sales rep my teeth are my first calling card and I am proud to smile and have dental professionals say "Wow! You have great teeth!" I get that every day or two and it is a great conversation starter.
I am curious to hear other members thoughts about the oral care that sales reps display to their customers every day....maybe it is a good topic for an article about "first impressions" in an upcoming issue of First Impressions or Proofs....I'd be happy to volunteer as a case study. Am I completely off base or do I have a point?
A large number of dental sales reps have crooked, chipped or misaligned teeth. What does this say about our business? What is your first dental impression that you portray to your customer? Is it important for a dental rep to have good dental work or is it an opportunity to build sales by showing how not to do it?
Personally, I feel that as a dental sales rep my teeth are my first calling card and I am proud to smile and have dental professionals say "Wow! You have great teeth!" I get that every day or two and it is a great conversation starter.
I am curious to hear other members thoughts about the oral care that sales reps display to their customers every day....maybe it is a good topic for an article about "first impressions" in an upcoming issue of First Impressions or Proofs....I'd be happy to volunteer as a case study. Am I completely off base or do I have a point?
Tags: asethetics, dental, sales, teeth
Replies to This Discussion
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Permalink Reply by Shawn Nowak on -
I agree 100% my smile is very gummy and I have been saving up to have this corrected. When I see my customers that is one of the first things I look at as well. If the doctor doesn't take care of his/her own teeth what is that saying about themselves and how they look at this profession?
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Permalink Reply by Dental Sales Rep on -
Some people take it to an extreme. Nothing worse than looking at a dentist or rep that has beyond bleach shade teeth that look like piano keys or tic tacs.
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Permalink Reply by Mike Maturen on -
Agreed...or a dentist trying to be an esthetic specialist that has veneers that look like Chiclets. Or, even worse yet, an Orthodontist with crooked teeth...YIKES!
As far as sales reps go, I would tend to agree that we have to have a professional appearance, including our teeth. However, I don't think that having a tipped lateral will kill a sale.
However, stanky breath, cigarette teeth, etc, WILL, as will malodorous armpits.
I also believe another mistake sales reps tend to make is to dress inappropriately for the situation. I have seen more reps dripping in expensive jewelry, wearing low-cut tops, or skirts so high they couldn't sit down. This goes for both mena AND women (not the skirt part...LOL).
Anyway...just my two cents worth.
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Created by Dental Sales Rep May 14, 2008 at 7:30pm. Last updated by Dental Sales Rep Dec 9, 2010.
Finally a new poll. See my April First Impressions column on free goods
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Patterson Dental Leadership Summit at Minneapolis downtown Hilton
May 31, 2012 all day
Patterson managers meeting in downtown MinneapolisSee More
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