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Go to a trade show and look at the people selling dentistry. Some of the dentists have teeth that don't sell their own final product - what does this say about their work? I wouldn't go to a dentist with bad teeth, but how about a dental sales rep? Should a dentist buy dental gear from a rep with bad teeth?

A large number of dental sales reps have crooked, chipped or misaligned teeth. What does this say about our business? What is your first dental impression that you portray to your customer? Is it important for a dental rep to have good dental work or is it an opportunity to build sales by showing how not to do it?

Personally, I feel that as a dental sales rep my teeth are my first calling card and I am proud to smile and have dental professionals say "Wow! You have great teeth!" I get that every day or two and it is a great conversation starter.

I am curious to hear other members thoughts about the oral care that sales reps display to their customers every day....maybe it is a good topic for an article about "first impressions" in an upcoming issue of First Impressions or Proofs....I'd be happy to volunteer as a case study. Am I completely off base or do I have a point?

Pete V

Tags: asethetics, calling, card, first, impressions, rep, sales, teeth

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Created by Dental Sales Rep May 14, 2008 at 7:30pm. Last updated by Dental Sales Rep Dec 9, 2010.

Finally a new poll. See my April First Impressions column on free goods

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