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I just had the following posed to me on the PennWell dental community...

Good Morning, I am considering a position as a dental sales consultant with a company that has some exciting new products. I am a seasoned sales professional, with a medical sales background, so dental is new to me. This company is offering a straight commission compensation program. No salary, and not even a "draw" against future commissions. The long term opportunities are great, but short term, I will starve. They asked me yesterday, how many dental offices can I get my foot in the door with their "lead in" product on a weekly basis? It seems to me that "they" should be telling me what they expect. I have no idea how many offices a day will see me.  
My question is on average how many dentists per day would you expect to speak with me? I come from a heavy cold calling background so making the visits isn't a concern, however you can only visit so many per day due to drive time, waiting time etc.
 
Any suggestions???
Thanks


What would you say?

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Well Kevin...interesting question, and a not so uncommon situation today...many medical sales consultants are being hired to "cross" over to dental by companies that think if they are successful in medical devices, pharma, etc...they will be successful as well in dental. It's a tough one, because now this individual needs to, because compensation initially is limited, "prove" they can have the same results. And, as a dentist who has been a sales person and a sales executive in dental, honestly....without "understanding" dental and how dentists think, he/she will not get many face to face appointments. What works in medical doesn't usually work with dental, as physicians and dentists consider different things to be "important" in the opening of the sales pitch. Hitting the dentist with how great the product is and/or the science up front fails most of the time. So, honestly this person can certainly consider taking the position but not without some 'training' on understanding the mindset of the dentist. And, as a shameless plug, this is EXACTLY why I developed the "How to Sell to Dentists' workshop. I suggest you tell him to contact me and make a modest investment in this type of training! Tony
run, don't walk, from this one
Not knowing who the company is it is hard to say. However, how can a dental company expect someone outside the industry to even answer the question posed? Cold calling in dental is as difficult as cold calling in any other industry. Without knowing anything else I would agree with Jackson on this one. Buy yourself some Sacony running shoes and don't look back.
I appreciate all of your comments and my gut says to walk away as well. I unfortunately do not several month's income saved up to give this straight commissioned opportunity a try.My opinion is that if the products are so great, and my sales background has been proven to have been successful, why not pay me a salary or draw for a few month's to get started. I doubt anyone even a seasoned Dental sales rep would take this offer unless they had money in the bank! Thanks again.
Unless the product is something truly unique or ground breaking..I would say the average would be about zero
It doesn't sound like a great position for you. There are some reps who would take a new product line on like this - but probably after they already had established a territory with other product lines they carry as independant distributors.
On its' own, it doesn't sound promising....

Dr. Stefanou has it right - this is a different business built on long term relationships and trust. If you don't have months to build this relatioinship and learn the business it could be a very tough way to make a living!

Smile!
Warren
DMDrep.com
Would you be a 1099 contractor? This might not be as bad as it sounds if you have the opportunity to be an independent rep, and pick up additional lines that you could rep. The other consideration is whether or not the product lines are sold through distribution or direct. There are a number of direct companies that do quite well, but the retail dealers tend to have strong relationships with the dental community, and can offer another sales channel to help bolster your revenue.

I would also echo some of the other comments. The dental business historically is built on long-term relationships. Having never been in pharma or medical device sales, I do understand from colleagues that have, that it is a very different dynamic.

Best of luck!
rh

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