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I have heard this time and time again.  A current customer wants to build a new office.  You think great new equipment sales!  Then it happens-problems arise (and they always do).  It could be your fault or your companies fault or more than likely it is something the contractor did or didn't do.

 

How do you overcome this and take this once good opportunity and salvage the account and relationship?      

 

Here is a project that went well

 http://openwideblog.wordpress.com/2010/02/02/new-office-interview-s...

Tags: blessing, curse, new, office, or

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I would say it only went well after quite a tumultuous beginning and middle. This was not a current customer, so I worked hard to get the project, and it was one of the most time consuming projects I've worked on. There was a lot of hand holding and coaching. Sometimes it went my way, sometimes it didn't

A few things that got us off track:

1. The doctor had not purchased her own equipment in quite a few years. She had no real concept of what was available, how much it would cost, and who would support it. She hadn't used any technology in her previous office except for an accucam. On a few occasions, I didn't feel I could deliver a successful office with the path we were on.

2. 1st time dental contractor. To his credit, the work and timing were fine, however his pricing and negotiations with the doctor were way off. He underbid the project and tried to make up for it along the way. It did not end well between the two of them. I'm OK working with a 1st timer, I was one once, but sometimes we bite off more than we can chew.

3. She was a demanding customer which is OK. We all have them, and most of them buy a lot from us, but when a project doesn't run completely smooth, it just adds to the stress.

Overall I love this office. It isn't the biggest, fanciest office you ever saw, but the doctor's personality shines through. She completed the project at a reasonable price and has some of the best equipment available (in my opinion of course). I think patients will love it, and I think she will enjoy working there. I hope to get better at interviewing. I'll have some new projects soon.

Kevin

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Created by Dental Sales Rep May 14, 2008 at 7:30pm. Last updated by Dental Sales Rep Dec 9, 2010.

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