Just Joined-The Dental Trader Introduction w/ a side of Spam

Hi, I'm Bruce and I'm a Dentalholic. (Applause). I've been helping dentists and dental companies connect for over 25 years which yes, has taken a toll on me. You're probably asking yourself, "Self? Why should I advertise in The Dental Trader?"

One reason is cost. You can advertise to 32,000 California dentists for as little as $20. (but that’s not the best reason)

Dentist read The Dental Trader for one reason, to buy dental products and services. It’s 100% dental advertising, there is no reason to read it other than to purchase! Unlike journals and slick dental industry magazines, the Dental Trader receives hundreds of ads submitted by practicing dentists. This is where Calif. dentists shop, this is where they advertise. This is the real appeal of the Dental Trader. Doctors often provide other doctors the best bargains. Our reputation for reaching BUYERS (not readers) is what makes us different from other publications.

These are samples of actual ads placed by doctors/readers:

NEVER USED WALL MOUNTED SIEMENS X-RAY FOR SALE. 714-848-8433.

FRONT OFFICE NEEDED IN HB. PREFERRED WITH SOFTDENT KODAK KNOWLEDGE. PLEASE FAX RESUME (714)536-6646. NO PHONE CALLS PLEASE.

Our practice is upgrading our autoclave, we have a great working Tuttnauer 2540EA $2500 OBO leylaberi@yahoo.com

IMPLANTS & DIFFICULT SURGERY In house. IV sedation. ICOI+AAID member. My equipment. 18 years experience. Call Now (818) 793-1850 or (661) 435-0495.

WATERLASE MD For Sale (hard and soft tissue). Excellent Shape, Almost New. Orange County.(714) 612 1037.

It's these ads that make The Dental Trader such a valuable periodical to dentists and dental professionals. What makes The Dental Trader different from other dental publications? SALES! Unlike other marketing options (direct mail, telemarketing, dental magazines, facsimile promotions, internet sites & e-mail, direct sales, etc.) the Dental Trader targets only buyers!
THEY ARE RESTOCKING THEIR SHELVES AND IN A BUYING FRAME OF MIND.

There's no other reason to open it, The Dental Trader is 100% advertising. We get past the trash can and into the hands of the doctors (or buyer) when he or she is ready to spend money. NO OTHER TYPE OF PUBLICATION CAN DO THIS! Add to this The Dental Trader's low advertising rates and you've got an unbeatable combination. Unlike nationally circulated dental magazines, there's no waiting weeks for leads. The doctors do not fill out a Reader Response Card, they call you right then, with The Dental Trader (and your ad) in their hand while their interest to purchase is at its highest.

USING DIRECT MAIL?
Put Thousands Of Dollars Back Into Your Marketing Budget!
By placing your direct mail piece (flier, brochure, order form, etc) into The Dental Trader, you save a lot of money and will likely get a better return! Consider the costs involved with direct mail (mailing list, labeling or ink jet addressing, mailing prep, postage, possibly envelope costs)…it all adds up.
By inserting your direct mail piece into The Dental Trader you eliminate these costs completely and reduce your distribution cost 70% or more!
Look at these rates:

INSERT RATES
So. Calif.: 19,500 Pieces = $1975.
No. Calif.: 12,600 Pieces = $1475.
Statewide: 32,100 Pieces = $3100.

When you insert your flier into The Dental Trader, your profitability goes way up because you’ve reduced your mailing costs so extensively! But these low rates are not the best reason to try an insert. Unlike direct mail, The Dental Trader gets your message past the Front Office Mgr and into the hands of the dentist while he is shopping! Think about it, The Dental Trader is 100% advertising…there’s no other reason to flip thru it. The doctor has set time aside to look at nothing but advertising related to the practice of dentistry! And unlike a print ad in the publication, (which has a 7-10 day shelf life) an insert usually stays on the office for quite some time! Dentists are human pack rats…it is not uncommon for you to get response to an insert months, even years after it’s been mailed. This is the best way to place a promotional piece in the doctor’s hands! And because we use the Calif. Dental Board’s mailing list, you get complete coverage…something you cannot get from any other list. You will likely hit thousands of dentists for the first time…compare our circulation to the nationally circulated magazines, they miss a huge percentage of the Calif. market.
(Insert rate based on maximum single insert weight of .7499oz. Additional one cent per piece surcharge for each additional quarter ounce of weight. Maximum weight not to exceed 1.75oz.)

California is roughly twenty percent of the U.S. dental market. One out of five dentists in the nation practice in this one state. California also has many of the most affluent doctors in the country. California's dentists have a reputation for buying cutting edge technology and outspend dentists in most other parts of the nation. California remains the largest and most prestigious dental market in the nation and The Dental Trader is mailed to all of them.

We mail two editions of The Dental Trader each month, one to all of the dentists in Northern California, the other covers all of Southern California. The state is divided at the 93599-93600 zipcode. The Southern California edition includes all dentists from San Diego to just north of Bakersfield. The overwhelming number of them practice within an hour of downtown Los Angeles. The Northern California edition covers the remainder of the state up to the Oregon border but the bulk of the No. Calif. circulation is in the area between and around San Francisco and Sacramento.

Dentists are natural born dental shoppers and always on the lookout for a bargain. Doctors can use the Dental Trader to meet a variety of needs. To buy or sell a practice, sell used equipment, purchase new equipment, locate office staff, research new products, find an associate, a dental laboratory or other professional. Among our advertisers you'll find practice brokers, consultants, repairmen, attorneys, finance companies, CE seminar providers, insurance agents, OSHA compliance companies, you name it . . . it's in The Dental Trader.

We mail The Dental Trader monthly, eleven times a year. (We do not publish in July, perhaps the slowest month in dentistry.)

The publication generally reaches the doctors on the 1st of the month, give or take five days. It is posted to our website 10 days before it hits the streets in print, usually on the 20th of the month. Example: The February edition goes online January 20th.

If this publication interests you, please talk to us. We will offer you sound advice on whether The Dental Trader is right for your business and how to best attain your advertising goals. We will not pressure you into a big ad. We want our advertisers to be conservative, build their profits and remain a loyal, long time customers and friends.

Please ask about our "introductory discount" for first time advertisers.

The Dental Trader is mailed free to every dentist in California. Our mailing list source is the California State Dental Board (Department of Consumer Affairs) which provides you 100% coverage. Every doctor living and licensed to practice in California (and in active, non-military status) receives the publication free of charge. If there are two doctors practicing in one location, each one of them will receive an issue bearing their name. We also mail to every known dental society, group and organization (such as the Calif. Dental Association, all of its component societies, the AGD and its components, ethnic groups like the Punjabi Dental Society, Arab-American Dental Society, Indian Dental Association, etc) as well as many dental students and educators. NO PUBLISHER OR MAILING LIST REACHES MORE CALIFORNIA DENTISTS. It's a well known fact that all nationally circulated dental magazines are missing thousands of California dentists because their mailing lists are subscription based. A brief review of our circulation (see circulation section of rate card) will reveal just how comprehensive our coverage in California is.

Please compare our distribution in California with other dental publications.

The Dental Trader = A Lot More Dentists

How many more?

12,196 More Calif. Dentists Than
DENTAL PRODUCTS REPORT!
________________________________________
9,927 More Calif. Dentists Than
DENTISTRY TODAY!
________________________________________
18,016 More Calif. Dentists Than
DENTAL ECONOMICS!
________________________________________
15,696 More Calif. Dentists Than
DENTALTOWN!
________________________________________
9,950 More Calif. Dentists Than
THE CDA JOURNAL!
________________________________________
If reaching every active California licensed dentist
is important to you, you need The Dental Trader!

Compare the coverage of these popular magazines:

DENTAL PRODUCTS REPORT ........Circulated to 19,754 Calif. Dentists
DENTISTRY TODAY ........................Circulated to 22,023 Calif. Dentists
DENTAL ECONOMICS .....................Circulated to 13,934 Calif. Dentists
DENTALTOWN ................................Circulated to 16,254 Calif. Dentists
CDA JOURNAL ................................Circulated to 22,000 Calif. Dentists
THE DENTAL TRADER ......Circulated to 31,900 Calif. Dentists

Nobody covers California’s Dentists better…NOBODY!
And you can target Northern or Southern Calif. exclusively!

Calif. Circulation Info Sources: (as of 10/17/08)
Dental Products Report: http://www.bpaww.com/library/statement_view.cgi?magazine_id=1286&am...
Dentistry Today: http://www.bpaww.com/library/statement_view.cgi?magazine_id=1287&am...
Dental Economics: http://www.bpaww.com/library/statement_view.cgi?magazine_id=1284&am...
DentalTown: http://www.bpaww.com/library/statement_view.cgi?magazine_id=3581&am...
CDA Journal: http://www.cda.org/library/mediakit.pdf
The Dental Trader: http://www.thedentaltrader.com/displayad.htm

If you seek to reach all of California’s dentists and you want them to see your ad when they are in a buying frame of mind and doing their shopping…The Dental Trader is your source.

See what advertisers and doctors are saying:

Immediately after submitting our ads using The Dental Trader’s online Commercial Reader Ad Form, our phones began to ring. We were sold on The Dental Trader’s effectiveness weeks before our ads hit the street in print!
Linda Brown
TOLD Commercial

Whether you’re in the market to purchase a dental practice, seeking an associate, looking for staff, seeking a job opportunity, selling or buying new or used dental equipment …you’ll find it in The Dental Trader. It is THE resource for doctors! The Dental Trader has been very helpful to many of my clients. I highly recommend The Dental Trader.
Kathleen Johnson
Kathleen Johnson Consulting, Inc .

New Image Creations has inserted several fliers into The Dental Trader for promotion of our dental laboratory services and seminars with amazing success. The Dental Trader helps us get past the “round file” and reach doctors when they are actually shopping and ready to buy.
Arlene D. Masihi
Marketing Director
New Image Creation

When comparing response to our advertising, it quickly became apparent The Dental Trader was generating the bulk of the calls, which is why we have continued advertising in The Dental Trader.
Reyna Duran
Reyco Group, Inc.

Punjabi Dental Society has been inserting Continuing Education registration forms in The Dental Trader for years. It is far more cost effective than direct mail and generates tremendous response. I would recommend The Dental Trader to anyone using direct mail marketing to reach California dentists.
Dr R. Salwan
President, Punjabi Dental Society

If you’re targeting California dentists you can’t beat the cost or coverage of The Dental Trader. Bruce Carter is a joy to work with and is always perceptive and informative about what’s going on in this market. The Dental Trader is the finest publication of its kind.
Angela Wills
Professional Practice Capital

I would like to thank The Dental Trader and their staff for publishing an effective excellent marketing tool which continues to help this semi-retired dentist to find jobs. Every time I place an ad, for the price of a large sausage pizza, I get between 12 and 20 job offers for months to follow. Mamma Mia!
Dr. Frank De Fazio
Hollywood, CA

When we sent our display ad to Bruce at The Dental Trader, he told us he “hated it” and advised us to change it completely…which we did. Days after our first ad hit we were receiving lots of calls. We are very satisfied with response to our advertising in The Dental Trader and the personal service we received. It’s clear Bruce cares about his advertisers’ success.
Megan Beaver
MediaMed Inc

In marketing our continuing education courses, USC School of Dentistry has found The Dental Trader to be an effective and affordable alternative to direct mail campaigns.
Julie Chen
Marketing and Graphic Specialist
USC School of Dentistry-Office of Continuing Education

I just wanted to take a minute to tell you that, as a practicing dentist, I really appreciate your service to dentistry through your publication. Over the years I have referred many dentists on internet forums to your publication when they were either looking for equipment or services or to sell their used equipment. Our dental society has also utilized your publication with great success in promoting events and plan to continue this in the future.

I hope you reap an appropriate amount of reward for this service to all of us dentists in California.
Dan Jenkins D.D.S.
Editor, Tri County Dental Society Bulletin

The Dental Trader has been the single most cost-effective advertising I have ever done. When it comes to getting the message about our services in front of a large audience of dentists in the mood to buy, the Dental Trader is the place to invest your advertising dollar.
Scott McDonald
Scott McDonald & Associates, Inc.

We receive a significant number of calls from Dental Trader readers each month and feel that our investment with them is well worth the money!
Patrick J. Wood
Law Offices of Wood & Delgado

The Dental Trader is an excellent medium for all advertisers to reach the dental community at a reasonable price. California Practice Sales has been working with Bruce Carter for over 20 years and couldn't be happier! The Dental Trader has been a great advertising success for us!
John W. Knipf (Neff)
President
California Practice Sales, Inc.

My advertisement generated three responses on the first day it was posted on the Dental Trader website. With the immediate success, I discontinued my ad before it appeared in the printed edition
Dr. White

Our company built a free standing commercial office building and advertised the "Space For Lease" opportunity to dentists in The Dental Trader. With the help of The Dental Trader, our space is filling up quickly, Thank you Dental Trader!
Gregory Chew,DDS,MBA
RealVest Development Co.

One of the many benefits of continuous advertising is that your name becomes so recognized, that you not only get calls from Dentists who need your services, but also referrals from Dentists that you have never worked with. When I follow-up with the referral source I am always amazed to hear that, "Yes Mr. Caudill, I have seen your advertising for years but have not needed your services to date, but a colleague of mine did, so I referred him to you." The Dental Trader makes it happen, thanks Bruce!
Steve Caudill
Caudill & Associates

The Dental Trader has proven itself in more ways than one in our business; we look forward to continue our business relationship for many years to come.
Bob Affleck
Practice Transitions Partners

I placed a reader ad at dentaltrader.com seeking staff for my practice. The ad had been on The Dental Trader website for only ten minutes when I got the call that filled the position. I tell my colleagues, "If you want results…advertise in The Dental Trader! It works!!"
Dr. Kevin Lochona
Margarita Dental

We love the Dental Trader - best source for advertising we could find. No one compares to the Dental Trader for such good results.
John Boice
Boice Engineering & Development, Inc.

To whom it may concern:
The Dental Trader sells, has unequalled readership, makes people more attractive and should get a Nobel Peace Prize for Dental Excellence.
Sincerely yours,
Ken Rubin
Ken Rubin & Company

Just a note to let you know that I am happy to advertise in your dental periodical and am enjoying tremendous success from the front cover, back cover and full page ads over the last several months in both Northern and Southern California editions. I especially enjoy your staff's professional and courteous expertise as well as their handling of ad changes (sometimes last minute!), graphic suggestions and artwork, etc. Keep up the good work.
Mark Shainberg
CEO
EZ 2000 Inc.

The knowledgeable assistance provided by the Dental Trader in creating advertising that reaches the right target market has been very helpful and the response has been great. I have found that the advice and input of the staff at the Dental Trader has been invaluable. And to top it off, the cost effectiveness of the advertising in the Dental Trader for the coverage provided cannot be matched by any other publication.
Kurt Skarin
President
Lee Skarin and Associates, Inc.

The Dental Trader has been the most efficient and cost effective means of marketing programs and products to the dentists of California.
Howard Katz, DDS
CEO DENTOX

Anyone who's anybody must be in the Dental Trader.
Bob Affleck
Matsco

Given our 20+ years of practice brokerage experience and the thousands of successful transactions handled, we have tried numerous marketing ideas. We find The Dental Trader works! It is the premiere source for serious buyers to consider a variety of dental practices currently for sale throughout California. It neatly provides a one-stop shopping Mecca -- a grand source of suppliers, retailers, labs, lenders, practice brokers and other advisers to the healthcare field.
Lou Bermudez
Practice Sales & Appraisals

The Dental Trader is the only source we use to place ads. Recruiting new clients is a breeze knowing how wide the circulation of the paper reaches throughout California. They are very friendly, responsive, and don't hesitate to go the extra mile for us.
Miguel Castaneda
Manager
OSHA Compliance Partners, Inc.

We consider the Dental Trader to be of the highest quality and the most professional publication of its kind in the dental field. As a dental practice brokerage, we have found that the Dental Trader provides us with incomparable readership coverage and yet it is cost effective. Our marketing in the Dental Trader has unquestionably been largely responsible for the continued growth and success of our company, San Diego Practice Sales. Additionally, Bruce Carter has been very helpful and insightful, and is always a pleasure to work with.
Bob Fleming, D.D.S.
Broker
San Diego Practice Sales

The Southern California Academy of General Dentistry has found The Dental Trader to be an effective and affordable way to distribute seminar registration forms to California dentists. Response to our inserts (loose fliers) into the Trader has exceeded our expectations.
Chikka M Raju, DMD
Vice President and Program Chair 2006
Academy of General Dentistry-So. Calif.

We have been doing business with Bruce Carter for over eight years. Bruce has always gone the extra mile whenever we needed his assistance. We chose The Dental Trader because we knew he would provide an excellent publication and continue his superior customer service.
Dr. Dennis Hoover
Vice President
Professional Practice Transitions
A Sullivan Schein Dental Company

The Dental Trader magazine has rocketed into remarkable popularity, becoming the publication that dentists read first and where CEU providers like us receive the biggest bang for our marketing buck.
Robert E. Garfield, DDS
Executive Director
Southern California Academy of General Dentistry

D & M continues to break sales record after sales record.... Many of our sales leads come from our Dental Trader display ads and reader ads. Do we believe in the Dental Trader? You bet we do! We wouldn't run our business without it!
Paul Maimone
Broker/Owner
D & M Practice Sales and Leasing

This is the first time I've used The Dental Trader Online Ad Board. I was pleasantly surprised to have several contacts within the first week. So I am very happy with the results obtained by using The Dental Trader. Thanks again!
Dr. R. P., DDS

Using The Dental Trader has been a great savings and good success for my company, Diversified Dental & Upholstery.
Ole Lopez
Owner
Diversified Dental & Upholstery

I have known Bruce for what seems like forever. (I have been in the dental industry for 30-years.) Bruce has always had a good pulse on the marketplace. I use him as a strategist and always get good feedback. He has always been a valuable resource!
Raymond N. Irving
Professional Practice Sales of The Great West

Bruce always has helpful and insightful suggestions and is very easy to work with. He goes out of his way to take care of us as if we were his only client.
Neil Rothstein
Marketing Manager
Darden Dental Supply

Thank you for reading!
Wishing you continued success,
Bruce Carter
877 888 4237
www.dentaltrader.com