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How hard it is to become a supplier for the major dental depots?

Hello!

As a greenhorn in dental industry and as a 'fresh' sales manager for Polident, dental products industry (www.polident.si), I am ambitiously looking forward to 2010. Although it's not at all my most important goal to enter with our products into one of the major dental depots, I am still very interesting in understanding how 'the big guys' work. I was wondering if any of you could give me some advice on this topic.
What is important? Quality? Recognition in the market? Price? Knowing the right people? Being present at the best time? (I guess after the catalogues are printed and dispatched you have to wait until the next year, right?)

Thanks in advance for your opinion and information!
Best regards and a good finish of 2009!

Matija

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Great question Matija. I would have to say that like in any business knowing the right people is extremely important. Hopefully DSP will be able to connect you with those people. I also think that you need to have a product that is not just a "me too" type product. With the dental market becoming increasingly crowded with look-a-like products, a product that is unique is bound to spark the interest of a dental distributor.

Good luck in 2010 and thank you for your contributions to DSP.
Hello Matija,
My name is Tom Rimmer and I am President of Executive Sales Associates Inc.
I specialize in bringing new products and Manufactures to the dealer networks.
Please email me at ThomasMRimmer@gmail.com if you would wish to speak further on this matter.
Regards,
Tom
Hello Tom,

I sent you an email last week. Did you get it?

Regards,
Matija
I've been around the biz for about 25 years - who you know is important - but just getting the product on the shelf may not be that hard. Getting the reps to promote it takes a street salesforce - and a company like Executive Sales Associates (Tom Rimmer) might give you a way to get your products on the street quickly.
As a 'street rep' I see a lot of new products - but the more important aspects for me presenting to my dentists are that it isn't just another 'me too' product. I believe we actually carry tens of thousands of products already - so the product needs to be able to stand out somehow - if you are a leader in your current market, you may be able to build on that success.

Coming in to the Canadian market (and probably into the US) you may also need to get past some red tape - many imported dental products have to meet certain standards and regulations. Many products from other countries unfortunately don't make it into Canada because of their inability to secure a Drug Identification Number. Finding a distributor in the countries you are interested in would be key to making sure you get past all the regulations since they would have an understanding of what is necessary.

If you are interested in distribution in the Canadian market - I could put you in touch with some contacts as well.

Smile!
Warren Bobinski
The Everything Dental Guy
Success in Dentistry and Life
DMDrep.com
Hello Warren,

Thanks for your reply and your opinion. I am absolutely interested in Canadian market. I am already in talks with Canada health regarding the registration and I have some potential clients for our CAD/CAM PMMA discs.

I believe EU has simmilar (or stricter) restrictions regarding dental products as Canada and the USA. And if we are successful in Germany, Italy, France, Portugal, Spain, Denmark, Finland, Sweden,... I believe (and hope) our products are interesting for Canada and USA as well...

Please, email me at matija.gerzina@polident.si . I would love to discuss the Canadian possibilities with you!

Best regards,
Matija

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