Dentalcompare & REALITY ONLINE Announce New Partnership

South San Francisco, CA (April 21, 2009) – Dentalcompare, the leading online buyer’s guide for dental professionals, and REALITY ONLINE, the premier online lab–testing and peer–review rating system for dental products, have announced they are collaborating to create two of the most comprehensive sources for product research and information available in the dental profession today.

The Dentalcompare and REALITY ONLINE partnership will potentially include an innovative content share of each site’s best assets – Dentalcompare’s comprehensive product specifications database and REALITY ONLINE’s lab–testing and peer–review data. Both companies agree that whether a dental professional is using Dentalcompare or REALITY ONLINE for product discovery, this joint effort will allow dental professionals to make better informed and confident purchasing decisions, ultimately improving dental practices and patient care.

“This is a very exciting relationship for REALITY,” says Dr. Michael Miller, co–founder of REALITY ONLINE. “It is collaborative efforts like this that provide dental professionals with fair and unbiased information they need to make well–informed purchasing decisions that support the ever–changing clinical demands of dentistry today. We’re proud to be working with Dentalcompare to create the ultimate in buyer’s guide content.”

John Schwartz, Dentalcompare’s General Manager says, “We can’t wait to get this partnership up and running. As the online leader in connecting dental professionals with manufacturers and service providers through our lead generation services, our collaboration with REALITY ONLINE means our end–users will be even more educated. And when potential purchasers are more educated it means an increase in lead submission for our partnering companies.”

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About REALITY ONLINE:

REALITY ONLINE (www.REALITYesthetics.com), headquartered in Houston, TX, takes unbiased product evaluations to another level with cutting edge features, including a continually updated database and a lightning fast search engine. Its product evaluations are the culmination of intense laboratory testing in the world renowned REALITY Research Lab and clinical evaluations by the experts on its Editorial Team. The site offers complete evaluations and previews on over 800 products, including how to use them properly. There is also a science–based question and answer service, REALITY Responds. If you want no–nonsense information on products, REALITY ONLINE will be a valuable practice resource.

About Dentalcompare:

Dentalcompare (www.dentalcompare.com), headquartered in South San Francisco, California, provides up–to–date and comprehensive product information for the dental industry. Dentalcompare is a vertical of CompareNetworks, Inc., an online media group whose B to B product comparison websites service professionals worldwide.

Contacts:

Jackie Hopkins, Dentalcompare
1.818.990.8667
jhopkins@dentalcompare.com

Dr. Ingrid R. Castellanos/REALITY ONLINE
1.800.544.4999
ingridc@REALITYesthetics.com